Issue: December 2009

by Ann Parker, The University of Arizona, Tucson, AZ Last week I shared information that I collected on the role that small, independent book publishers play in publishing multicultural children’s books, particularly bilingual books. In this post I examine the contributions made by small presses and discuss some publishers who are committed to publishing quality [...]

by Ann Parker, The University of Arizona, Tucson, AZ This week I want to examine a trend that the large, conglomerate book publishers are using to sell children’s books. This trend is called branding. Branding is a marketing term for the process of creating a brand that encourages people to identify a certain product more [...]

by Ann Parker, The University of Arizona, Tucson, AZ Last week I discussed how several small, independent presses are publishing bilingual children’s books, often at the request of teachers and librarians within their communities who want to provide books in the languages that their children speak. These smaller companies have found an important economic niche [...]

by Ann Parker, The University of Arizona, Tucson, AZ Last month, Janine Schall interviewed children’s book writer and illustrator Xavier Garza, who publishes his books in English and in Spanish because he thinks children should be exposed to their first language or to a language other than their own. More and more publishing companies, particularly [...]