As a child, Simon Jackson found navigating the world of the school playground difficult. He felt most at home in the woodlands, learning about and photographing wildlife. As a teenager, he became fascinated with spirit bears, a rare subspecies of black bear with creamy white fur. These elusive creatures were losing their habitat to deforestation, and Simon knew he had to do something to protect them. He decided he would become the voice for the spirit bears. But first, he would have to find his own.